Sorted Crew: Jamie Spafford, Ben Ebbrell and Barry Taylor.
雖然都是講英語滴, 有聽沒給他很懂..(就是只聽的懂單字 ..簡單的句子啦@@)
可是 直接在 you tube 收看, 看圖說故事 ..大家就很容易懂囉!
很不錯! 可以學做英國菜 ,又可以給他練習英語聽力 ..超讚的..
當然啦! 英國奧利佛 & 奈潔拉 還是最愛..
節錄自http://www.concrete-online.co.uk/sorted-food/What is Sorted and what do guys do?
We run an online cooking channel aimed at novice and rookie cooks. Sorted is for anybody who thinks food is too difficult or that cooking is out of their reach – we try to knock down every barrier between those challenges and great food!
Sorted publishes a brand new recipe video every day. Who or what inspires your recipes?
A whole host of different things really. A big part of what inspires us is our audience. We get a lot of requests – somewhere in the region of 7,000 recipe requests and comments every month, and they lead us a lot. Whatever people are asking for, we will recreate and find our version of.
We’re also inspired by travel, restaurant and hotel menus, pubs, TV, magazines, just about everything. The things we want to cook are, most importantly, what our audience wants us to cook.
You’ve recently released your new book, Beginners Get … Sorted. Could you tell us a little about that?
Yeah of course! We started Sorted about four years ago now, and it literally started in a pub. We were scribbling recipes on the back of beer mats when we realised that more of us actually need that kind of information and insight.
We produced our own, self-published cook book, which was both aimed for students and written when we were students, and it sold really well. We did a fewvideos on YouTube
, and then the year after we released our second cook book, again self-published, aimed at rookie cooks.
We then teamed up with Penguin, the publishers. They loved the work we’d done so far and wanted to help us show it off to a few more people.
We’d got to the point where we were focusing on online and video content, and using all the social media platforms, but we were a bit stuck when it came to books. We had these books, they were selling okay, but we really wanted to just get them out there to more people.
Penguin helped us to combine them into the ultimate guide, and our new cook book
which we launched last month really is the ultimate guide! It’s a culmination of those first two books that we did ourselves, plus loads of other new recipes and loads of new photography.
A lot of young people, particularly those who are new to cooking, find your relaxed and unpretentious approach to food really refreshing. How important would you say that attitude is to the ethos of Sorted?
I think that our attitude could probably be summed up as fuss free. Anything that becomes too fussy, too complicated, too tricky or too out of reach simply isn’t us. Sorted’s just very honest, very transparent. We’re literally just a bunch of mates that have known each other since year seven at school, gone right the way through our teens, and now we’re working together on a daily basis.
As soon as it becomes too pretentious we’ll be the first ones to take the mickey out of each other, because that’s not what we are. Our food isn’t that kind of food; it’s what we like and what we enjoy, so it’s just very honest.
Sorted’s use of social media has obviously played a huge part in its success. How would you recommend that students who are interested in starting their own businesses use the internet?
For us it was just second nature. I think for a lot of young people coming through university right now, it would be much the same. The platforms we’ve grown up using, the platforms we have in our pockets all the time – Facebook, YouTube, Twitter, Instagram – all these things that make up social media are very timely.
They’re not things that we can plan too far in advance, they’re all about what we’re doing now and why we’re doing it. They’re basically opening up your door to the public and allowing the public to see how things are ticking along for you.
Best of all they’re free, and it doesn’t cost anything to reach out to loads of people. Another bonus of social media is that it snowballs – as one person likes something, one of their friends will see what they’ve liked and so forth.....................................